Monsterfun.com, again
If you followed my blog you might recall how we use the URL MonsterFun.com when we advertise Fight My Monster. The idea is that it is an easy to remember redirector for www.FightMyMonster.com.
Here’s an update, and some additional shameless plugging of the link. Many kids remember the url, but as with everything these days, most type “monster fun” into Google’s search box rather than into the browser address bar. This went swimmingly, as searching on “monster fun” returned a link to Fight My Monster. But – you guessed it – some days ago this stopped working for reasons known only to Google (ouch, very big ouch!).
Could this be due to a complaint by other sites also into virtual monsters? The reality is that the vast majority of people typing in “monster fun” want to get to our site because of our ads…
We’ve modified the index page HTML to include “Monster Fun” in the page title, in the description and in the meta keywords. Let’s see if that brings it back!
If anyone has any great White Hat ideas I’d appreciate hearing them. And Google, if you read this article, please reinstate the link and be nice to kids that want to find us 
Update: Good news. We are now back up to 2/3 in Google’s search results for “monster fun”.
For anyone following, our optimizations have brought us back into the results for “monster fun”. A big “phew”!
dominicwilliams
February 24, 2011 at 3:36 pm
Google recently made a significant change to their ranking to discourage content flooders from skewing results. Odds are monsterfun.com ranking changed due to that algorithm change. They do make ‘tiny’ shifts in the algorithm all the time, so you have to be careful in that your optimization update may not have had a direct affect, rather another shift in their ranking system.
Ned Wolpert
March 1, 2011 at 3:24 am